The great John Lydon consolidates his (increasingly plausible) national treasure status by appearing in a funny little ad for Country Life butter. No doubt there are those who would claim that this is 'selling out'. Utter rot, of course - mainly because Lydon sold out many years ago. And good on him for it too; why should he continue to carry the flag for a movement that died almost as soon as it was born, fantastic though it was?
Anyway, his reaction to the Morris dancers is an absolute joy. As is the way he intones 'the best' at the end of the ad. He could have a great future in advertising, that boy.
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