A beautiful piece of work for RAC by The Brand Agency in Australia. There's no 3D magic or post-production trickery - it's all good old-fashioned stop-frame animation (albeit done with the very latest gear). We could argue whether it actually does much of a job of selling RAC's insurance, but it certainly grabs attention and stands up to repeated viewings. Which is more than you can say for most insurance ads - or any ads, come to that.
The high quality version (recommended) can be viewed by clicking here: Motionographer.
The lower quality version can be seen here:
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