No Shame

What's most horrible about this ad? That it's 'kooky'? That it's full of self-consciously hip hipster types? That it thinks, by virtue of its 'Oh my God what did I do last night' premise, that it's somehow daring? That the actors deliberately sing just out of tune in that half-baked, half-closed eyed, slacker way that so many indie singers do these days? That they all seem to live in an idealised New York that makes it look a bit like Trumpton?

Or is it that you not only have to work out what the product is, you also have to guess what the benefit of using the product is?