No Meat

Another bizarre piece of work. While this ad features a bowling bull, the other two in the campaign feature a knitting sheep and a trolley pushing pig. The gag (explicit in the line "Let meat live") is that they're all enjoying their old age. Or something.

Coup don't want to tell potential customers all the good things about their vegetarian restaurant (the fantastic food, the wonderful atmosphere, the great prices etc.). No, they prefer instead to push a silly student idea about one of the effects of vegetarianism - that animals will live longer (except, of course, they won't, given that those animals wouldn't have even been born in the first place were it not for the demand for meat). So yet again what we have is a practically useless piece of work that no doubt owes its existence to the agency thinking that funny (even though it's not even that funny) and creative (even though it's not even that creative) overrides anything that might touch on actual communication.

But perhaps more worrying than all of that is the question of: how on earth did that bull get its hooves into the bowling ball's holes?