Brick Brains

This wonderful Lego campaign does exactly what ads are supposed to do: tap right into the minds (and hearts) of the target audience. Or, in this case, the target audiences (not just the kids but also their parents who would themselves, I'm sure, had similar experiences with Lego). It's a deceptively simple campaign that plays to the strengths of a very strong brand at the same time as managing to capture the wide-eyed wonder of childhood. And all without the use of a single word.

Hats off to Blattner Brunner, the agency behind it.