Big Leggy

Monster have quite a nice history of producing funny ads, particularly with their earlier radio spots. Their new TV ad, Monster Legs, gets just about everything right. Not only is it very funny and very sweet, it's also on brief. A great idea that's almost perfectly executed. I say 'almost' because my only complaint would be that it comes a little too close to Stella territory - a surreal Euopean setting peopled by a whole host of rough and ready eccentrics. Surely it's enough that the fella's walking round with giant legs and doing a very odd job, without padding it out with quirky architecture, old generals, lamas and etc? Really, these ad folk should put away their (now very old) copies of Delicatessen.

That said, it's still a great ad - created by BBDO New York: